TaoByMelody — Chinese cultural goods
TaoByMelody · China to the World

We bring China’s best
to the world.

TaoByMelody helps international businesses source, position and build commercially compelling products rooted in genuine Chinese culture, craft and supply-chain access.

Explore Our Products
Agarwood and Chinese craft
Who We Are

Global operators.
Deep China roots.

TaoByMelody is the brand of Serai Sanctuary Limited, led by professionals with operating backgrounds at Alibaba, NetEase and ExxonMobil. We combine cross-border commerce, supply-chain management, product development and brand thinking to help international businesses work with China at source.

12+
Years
Cross-border operating experience
100+
Supply Partners
Factories & specialist workshops
¥20B+
Platform GMV
Managed across prior roles
30+
Markets
International commercial perspective
Why Now

Chinese culture is moving from inspiration to consumption.

Across wellness, fragrance, fashion, food, interiors and lifestyle, global consumers are increasingly engaging with Chinese-origin stories and aesthetics as products in their own right.

The Opportunity

From Chinese origin
to global premium.

The opportunity is not simply to export more Chinese products. It is to identify products with cultural meaning, strong material value and credible provenance — then package and position them for customers outside China.

Chinese cultural product

Luxury Signal

Chinese wellness is being
treated as a premium category.

L Catterton, backed by LVMH, invested in WTHN, a modern Traditional Chinese Medicine and acupuncture wellness brand — an example of global capital recognising commercial value beyond Chinese manufacturing.

Cultural Signal

Chinese aesthetics are
crossing into global taste.

From traditional dress and accessories to fragrance, wellness and ritual objects, Chinese cultural references are increasingly becoming visible in international consumer culture.

The opportunity is not simply “Made in China.”
It is “Meaningfully Chinese.”

What We Offer

Two ways we bring China closer to your business.

Our core offer combines Chinese cultural products with access-led China experiences — the two areas where our supply-chain relationships and cultural fluency create the strongest value.

Chinese cultural product 1
Chinese cultural product 2
Chinese cultural product 3
Chinese cultural product 4

01 · Cultural Goods

Products with meaning
behind them.

Sacred Scent

Incense, agarwood formats and aromatic ritual objects.

Chinese Porcelain

Tableware, teaware and decorative ceramics.

Herbal Wellness

Botanical, bathing and traditional wellness goods.

Meridian & Gua Sha

Traditional bodywork tools and accessories.

Mugwort Series

Moxibustion and mugwort-based wellness goods.

Cultural Ritual

Objects and formats rooted in Chinese ritual traditions.

Chinese experience reference 1
Chinese experience reference 2
Chinese experience reference 3

02 · Experience Services

Access that goes
beyond a product.

Chinese Metaphysics

Access and guidance rooted in Chinese metaphysical traditions.

Business Sourcing Trips

Curated factory, workshop and supplier visits in China.

Chinese Medical & Wellness

Access to reputable TCM practitioners and wellness resources.

China Immersion

Tea, incense, craft, heritage and cultural experiences.

Our Commercial Model

10% is the fee. The margin is the point.

Finding a supplier is only the first step. Our value is in helping turn Chinese product access into a differentiated commercial proposition — with clearer positioning, stronger storytelling and a disciplined path from sourcing to production.

Generic Sourcing

Factory → price → shipment.

Finds a supplier, negotiates price and arranges shipping. The buyer often ends up competing on the same product against other importers.

TaoByMelody

Product → meaning → premium.

We connect sourcing with positioning, cultural interpretation, product development and production management — so the product has a reason to command attention beyond price.

The Economics

The fee is 10%.
The objective is to help create substantially more value than the fee.

What the 10% Includes

Strategic sourcing & brand development

Included in the 10% fee

Strategic sourcing
Supplier selection & recommendation
Product positioning
Chinese cultural storytelling
Brand narrative direction
Production coordination
Quality-control coordination
Supplier communication
Logistics coordination

Separate — third-party costs

Product purchase cost
Inspection fees
Freight & insurance
Customs duties & taxes
Warehousing
Other third-party costs

The 10% service fee is based on confirmed product purchase value and disclosed before order confirmation. There are no undisclosed supplier markups.

The Team

Built by operators. Connected to China at source.

A cross-functional team combining international commercial experience, Chinese supply-chain access, product development and cultural fluency.

12+
Years Experience
100+
Supply Partners
¥20B+
Platform GMV
3
Global Companies
TaoByMelody team and China operations
TaoByMelody team and China operations
TaoByMelody team and China operations
TaoByMelody team and China operations
Melody Liu — Founder
TaoByMelody team and China operations
TaoByMelody team and China operations

Melody Liu

Founder · TaoByMelody

China at source.

Supply · Product · Culture · Delivery

Core team backgrounds

AlibabaNetEaseExxonMobil

International Commercial Perspective

We understand how international buyers evaluate products, positioning, quality and commercial viability.

Deep Supply-Chain Access

100+ factory and workshop relationships across cultural goods, wellness, craft and adjacent categories.

Product & Cultural Strategy

We translate Chinese material, craft and cultural context into propositions international customers can understand.

End-to-End Management

Sourcing, production coordination, quality control, supplier communication and logistics under one roof.

Origin-Level Relationships

Direct access to specialist makers, workshops and heritage-oriented production partners.

One Commercial Point of Contact

A disciplined, accountable bridge between your business and the China-side execution layer.

How We Work

A clear process. From first conversation to delivery.

A structured route designed for international businesses that need more than a supplier list.

01

Discovery

Understand your market, customer, positioning and commercial ambition.

02

Curated Sourcing

Identify the right factory, workshop, material and production route.

03

Product Direction

Shape product specifications, positioning and the cultural story.

04

Quality & Production

Coordinate samples, production, inspection and documentation.

05

Delivery

Coordinate logistics and remain the accountable China-side contact.

At Origin

Closer to the source. Closer to the craft.

We believe the difference is often visible at origin — in the material, the maker, the process and the details that never appear on a generic supplier catalogue.

Let’s Work Together

The right Chinese product
deserves the right bridge.

From product discovery to sourcing, positioning and production, TaoByMelody helps international businesses build a more meaningful commercial relationship with China.

Explore Products

Book your next escape today

Indulge in complete relaxation and rejuvenation. Schedule your appointment now to experience the ultimate luxury spa and wellness getaway.

Book your next escape today

Indulge in complete relaxation and rejuvenation. Schedule your appointment now to experience the ultimate luxury spa and wellness getaway.

Book your next escape today

Indulge in complete relaxation and rejuvenation. Schedule your appointment now to experience the ultimate luxury spa and wellness getaway.